TITLE

Market research on the cheap

AUTHOR(S)
S.G.
PUB. DATE
October 1998
SOURCE
Inc.;Oct98, Vol. 20 Issue 14, p120
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents a cost-effective way of conducting a market research by using business students, according to Pete's Brewing founder Pete Slosberg. Amount paid by Slosberg to the school; Estimated amount of hiring big-name consultants.
ACCESSION #
1134297

 

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