Spin helps Google Ideas shape up as Jigsaw

Banks, Tom
February 2016
Design Week (Online Edition);2/18/2016, p1
Trade Publication
The article reports that design consultancy Spin has rebranded technology firm Google Inc.'s think tank Google Ideas as Jigsaw, to reference problem solving and collaboration, as part of Google's effort to differentiate its other businesses from the core Internet business. The newly designed identity system features a lower case jigsaw wordmark and an abstracted jigsaw puzzle j in a roundel.


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