Guest Article: How Little Data Is Making a Big Impact

Gilbert, Patrick
February 2016
Mergers & Acquisitions Report;2/18/2016, p1
The article discusses how to leverage little data which can reduce the uncertainty of future financial performance through understanding a company's profit-mix dynamics. Topics include the impracticality of big data, the benefits of little data such as increasing investors' understanding of their investment beyond that of the seller, and the four-step process to effectively leverage little data, including extraction of data, accumulating revenue and cost and understanding the economics.


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