TITLE

A Date with Destiny

AUTHOR(S)
Gaston, Denise
PUB. DATE
March 2016
SOURCE
Skin Deep;Mar/Apr2016, Vol. 14 Issue 2, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers marketing and branding tips for estheticians. It suggests ways on how to look professionals and create a positive perception among clients, especially in social media. It recommends the use of social media and website to promote products and services, and broaden connections. Another way of building a brand is through volunteer works.
ACCESSION #
113009709

 

Related Articles

  • ESTHETICS--The Progressive Industry. Cardoza, Dara // Skin, Inc.;Dec2015, Vol. 27 Issue 12, p56 

    The article presents questions and answers related to the esthetic industry including what esthetics attracts estheticians, what skills do estheticians offer, and where can estheticians find additional training.

  • Virtual Skin Care Consultations. Crete, Lori // Skin, Inc.;Jan2015, p34 

    The article focuses on virtual skin care consultations. It offers a description of a virtual consultation, along with the advantage it offers to estheticians for building a connection with customers, keeping clients, and increasing booking potential. Few scenarios that fall under the virtual...

  • The Emotional Connection. Ruberto, Linda // Skin Deep;Mar/Apr2015, Vol. 13 Issue 2, p24 

    The article focuses on the role of branding in attracting clientele in a salon or spa business. It discusses emotional branding as the creation of brands that appeal directly to the emotional state, aspirations and needs of a consumer. It cites the things that can help the said business...

  • It Takes a Village. Abel, Mary Barthelme // Skin Deep;Nov/Dec2015, Vol. 13 Issue 6, p2 

    In this article, the author reflects upon the commitment of the Associated Skin Care Professionals (ASCP) to offer advice and encouragement to its readers and informs about ASCP's National Aesthetic Spa Network (NASN) event held in Golden, Colorado in August, 2015 is presented.

  • 8 Location Secrets for Estheticians. Willerton, Dale; Grandfi, Jeff // Skin Deep;May/Jun2015, Vol. 13 Issue 3, p31 

    The article offers information on successful site location and discusses consultation from estheticians to find that numerous issues are often overlooked when choosing space to lease. It further discusses several criteria that can better ensure business location success including visibility,...

  • $1,000 NCEA Scholarships Available.  // Skin Deep;May/Jun2010, Vol. 7 Issue 3, p19 

    The article announces that three esthetic scholarships worth 1,000 U.S. dollars each through the National Coalition of Estheticians, Manufacturers/Distributors and Associations (NCEA) is available to students with the deadline for applications in 2010 set on June 1, September 1 and December 1.

  • A Step Toward Success.  // Skin Deep;Mar/Apr2016, Vol. 14 Issue 2, p15 

    The article announces the winners of the Beauty Changes Lives scholarships in the U.S., including Jada Butler of Avalon School of Cosmetology in Phoenix, Arizona, Carianne Cordova of Bellus Academy in El Cajon, California, and Andrae Kovak of International Salon and Spa Academy in Colorado...

  • The Beauty of Weddings. Ruberto, Linda // Skin Deep;Mar/Apr2013, Vol. 11 Issue 2, p12 

    The article discusses how estheticians can break into the wedding industry. Topics include the challenge of handling professional makeup on the wedding's location, the need for those desiring to become professional makeup artist to take specialty education, and the importance of touch-up makeups...

  • 10 THINGS TO BE THANKFUL FOR THIS MONTH. Crossett, Deedee // Skin, Inc.;Nov2014, p22 

    The article outlines the things that the skin care industry should be thankful in November 2014. The increase in the number of spa visits is highlighted which generated a revenue of $164 million in 2013. The significance of social media in building a brand with lower investment is emphasized....

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics