TITLE

Tools of the trade

AUTHOR(S)
Dux, Simon
PUB. DATE
August 2003
SOURCE
Total Telecom Magazine;Aug2003, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an article about the need for telecommunications networks and companies to tap into the customer segmentation sector. Lack of integration across information technology systems; Effectiveness of loyalty schemes such as bundle offers and calling plans; Failure of telecommunication companies to exploit the combinations that may lock in high-value customers.
ACCESSION #
11293615

 

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