TITLE

Whisper Soft to push InStyle brand for juvenile

AUTHOR(S)
SanFilippo, Michele
PUB. DATE
November 2003
SOURCE
Home Textiles Today;11/3/2003, Vol. 25 Issue 10, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Juvenile bedding company, Whisper Soft Mills Inc. is repositioning its strategy for the future by emphasizing its InStyle brand to update the way the company is perceived in the marketplace. Company executive Vincent DeRosa explained that the strategy is important for the firm to remain updated. For instance, the comp any has a premium-grade latex paint collection, wall borders plus stickers, bath accessories for popular designs, painted wood or resin nesting bins and hand-painted hardwood furniture pieces for about a third of its line.
ACCESSION #
11289106

 

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