TITLE

Why CRM is as dead as a dodo

AUTHOR(S)
McKelvey, Charlie
PUB. DATE
October 2003
SOURCE
Precision Marketing;10/17/2003, Vol. 16 Issue 3, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the development of customer management relationship (CRM). Budgets alloted by companies for CRM; Implementation of CRM; Emphasis on what customers prefer.
ACCESSION #
11280076

 

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