TITLE

Yahoo Is Betting on Search, Email and Tumblr to Rally in 2016

AUTHOR(S)
Swant, Marty
PUB. DATE
February 2016
SOURCE
Adweek;2/5/2016, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article details the plan of search engine company Yahoo to reduce its workforce by 15 percent and streamline its operations with a greater emphasis on search, electronic mail and Tumblr. Topics discussed include the financial performance of Yahoo in the fourth quarter of 2015, the company's efforts to increase profitability, and the cancellation of its legacy products such as Yahoo Games and Yahoo Smart TV.
ACCESSION #
112781806

 

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