TITLE

USP power

AUTHOR(S)
Baum, Stephanie
PUB. DATE
October 2003
SOURCE
Cabinet Maker;10/24/2003, Issue 5361, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the emerging positive relationship between furniture designers and manufacturers in Great Britain. Manufacturers' attempt to add value to their brands; Designers hired by Gordon Russell; Furniture collection designed by Sir Terence Conran for Christie-Tyler; International appeal of the design-led furniture. INSET: Using design as a strategic business tool.
ACCESSION #
11277516

 

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