TITLE

NBA fast-breaks to strong ratings

AUTHOR(S)
Dempsey, John
PUB. DATE
October 2003
SOURCE
Daily Variety;10/31/2003, Vol. 281 Issue 20, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the improvement in the ratings performance of television coverage of National Basketball Association (NBA) games. Increase in public interest in NBA games following a court ruling that Los Angeles Lakers star Kobe Bryant has to stand trial for a rape case; Factors affecting the ratings performance of NBA games covered by television networks TNT and ESPN.
ACCESSION #
11275576

 

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