NBA fast-breaks to strong ratings

Dempsey, John
October 2003
Daily Variety;10/31/2003, Vol. 281 Issue 20, p1
Trade Publication
Reports on the improvement in the ratings performance of television coverage of National Basketball Association (NBA) games. Increase in public interest in NBA games following a court ruling that Los Angeles Lakers star Kobe Bryant has to stand trial for a rape case; Factors affecting the ratings performance of NBA games covered by television networks TNT and ESPN.


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