Viacom synergy builds up brand

McClintock, Pamela
October 2003
Daily Variety;10/30/2003, Vol. 281 Issue 19, pA28
Trade Publication
Reports on cable network TV Land's airing of the 1975 Saturday night primetime lineup of CBS Inc. in November 2003. Celebration of the 75th anniversary of CBS; Scheduled airing of shows such as 'The Mary Tyler Moore Show' and 'All in the Family'; Benefits that CBS derives from being part of the Viacom conglomerate; Synergy deals made by CBS in the fall 2003 season.


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