Daypart delivers eyeballs as demo outlook improves

Stilson, Janet
October 2003
Daily Variety;10/30/2003, Vol. 281 Issue 19, pA16
Trade Publication
Discusses the success of the daytime television programs of CBS Inc. Barbara Bloom's achievements as senior vice president of daytime programming for CBS; Ratings of programs such as 'Guiding Light,' 'As the World Turns' and 'The Price is Right'; Reasons why the daytime lineup of CBS might not be that attractive to many advertisers.


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