TITLE

Daypart delivers eyeballs as demo outlook improves

AUTHOR(S)
Stilson, Janet
PUB. DATE
October 2003
SOURCE
Daily Variety;10/30/2003, Vol. 281 Issue 19, pA16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the success of the daytime television programs of CBS Inc. Barbara Bloom's achievements as senior vice president of daytime programming for CBS; Ratings of programs such as 'Guiding Light,' 'As the World Turns' and 'The Price is Right'; Reasons why the daytime lineup of CBS might not be that attractive to many advertisers.
ACCESSION #
11275322

 

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