Creativity At Its Best

Kumar, Chanda P.
January 2016
Point-of-Purchase;Jan2016, Vol. 11 Issue 6, p4
An introduction is presented in which the editor discusses various reports within the issue on topics including in-store branding, point-or-purchase displays, and in-store promotions.


Related Articles

  • Fizz Creates A Buzz.  // Point-of-Purchase;Dec2014, Vol. 10 Issue 5, p40 

    The article features beverage company PepsiCo India's in-store branding for carbonated drink Diet Pepsi which was designed and carried out by retail solution company Brand Evoke Systems & Creative Solutions at trade outlets. Topics discussed include the design team's proposal which involved...

  • Hasbro toys go ape for stores.  // In-Store Marketing;Sep2001, p7 

    Focuses on the Epoch Design's point-of-purchase displays of toys created by Hasbro based on characters from 'Planet of the Apes' and 'Jurassic Park III,' in Great Britain. Types of stores which would feature the displays; Comment from Epoch account director Simon Hall, on Epoch's partnership...

  • Pop peeves.  // Marketing Tools;Jun97, Vol. 4 Issue 5, p10 

    Presents a pie chart that reflects retailers' perception of the greatest weaknesses of point-of-purchase displays supplied by manufacturers.

  • Mesh Product Strip Is The Cat's Meow.  // Point-of-Purchase;Aug2014, Vol. 10 Issue 1, p20 

    The article reports on the launch by Cat's Club of an innovative mesh strip to merchandise its catnip crumples in India in 2014.

  • Sparkling visibility.  // Point-of-Purchase;May2014, Vol. 9 Issue 10, p23 

    The article presents a red colored parasite made completely out of MDF, sunboard and metal hooks for support where the 4 hooks can stock more than 5 units at one time and has 2 shelves.

  • Forward planning. Valentine, Matthew // In-Store;Jan2008, p27 

    The article looks at the emerging trend in the point-of-purchase (POP) industry in Great Britain. Pepsico UK merchandising manager Simon Rowe cites the increased co-operation between brands and retailers in promoting products. Valley managing director James Haggas affirms that a demand for...

  • Handle with care. Mitchell, Rich // Store Brands;Sep2015, Vol. 37 Issue 9, p68 

    The article suggests ways on how retailers could grow sales of house brand first aid products. Topics covered include the need to promote innovative first aid products especially when launching new innovative selections, the value of placing private label selections next to equivalent national...

  • Stand & Deliver. Young, Simon // NZ Marketing Magazine;Mar2002, Vol. 21 Issue 2, p30 

    Offers ways to maximize the benefits from point of purchase (POP) advertising. Encouragement of impulse buying; Importance of the simplicity of merchandise display; Instances wherein POP advertising failed; Results of a survey on consumer buying habits.

  • Packaging/POP/Promotion. Parmar, Arundhati // Marketing News;1/6/2003, Vol. 37 Issue 1, p11 

    Discusses the projected growth of the point-of-purchase (POP) and in-store promotions industry in 2003. Importance of displays that provide longevity; Use of different materials by display manufacturers; Why the POP industry will be held accountable for return on investment.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics