TITLE

Pricey pigskin package pays off in primetime

AUTHOR(S)
Levine, Stuart
PUB. DATE
October 2003
SOURCE
Daily Variety;10/30/2003, Vol. 281 Issue 19, pA14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses CBS Inc.'s broadcasting of major sports events in the United States. Acquisition of National Football League (NFL) broadcast rights in 1998; Expiration of the NFL contract in 2005; Retention of rights to the Super Bowl on a rotating basis; Coverage of the annual National Collegiate Athletics Association's (NCAA) college basketball tournament; Broadcasting of the U.S. Open tennis tournament every summer from Flushing Meadow, New York.
ACCESSION #
11275291

 

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