Pricey pigskin package pays off in primetime

Levine, Stuart
October 2003
Daily Variety;10/30/2003, Vol. 281 Issue 19, pA14
Trade Publication
Discusses CBS Inc.'s broadcasting of major sports events in the United States. Acquisition of National Football League (NFL) broadcast rights in 1998; Expiration of the NFL contract in 2005; Retention of rights to the Super Bowl on a rotating basis; Coverage of the annual National Collegiate Athletics Association's (NCAA) college basketball tournament; Broadcasting of the U.S. Open tennis tournament every summer from Flushing Meadow, New York.


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