Viacom merger set trend

Goldsmith, Jill
October 2003
Daily Variety;10/30/2003, Vol. 281 Issue 19, pA6
Trade Publication
Discusses the trend set by the merger of CBS and Viacom in fall 1999. Reshaping of the entertainment industry; Similar deals made by rivals such as AOL Time Warner and Vivendi Universal; Merger between CBS and King World in 1999; Popularity of CBS programs during the 1998-99 season.


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