TITLE

Viacom merger set trend

AUTHOR(S)
Goldsmith, Jill
PUB. DATE
October 2003
SOURCE
Daily Variety;10/30/2003, Vol. 281 Issue 19, pA6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the trend set by the merger of CBS and Viacom in fall 1999. Reshaping of the entertainment industry; Similar deals made by rivals such as AOL Time Warner and Vivendi Universal; Merger between CBS and King World in 1999; Popularity of CBS programs during the 1998-99 season.
ACCESSION #
11275241

 

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