TITLE

Brain Trust

PUB. DATE
November 2003
SOURCE
Journal of Financial Planning;Nov2003, Vol. 16 Issue 11, p22
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents the views of David Maister, former Harvard B-School professor who now studies and writes about professional services firms, regarding professional services firms. According to Maister, the problem with professional services firms is that they have been taught to act like businesses. But they have learned all the worst lessons business and missed all the best ones. What most professional services firms do not understand is that to make the most money, they actually have to believe in the product or service that they offer and care for customers or clients they serve.
ACCESSION #
11272559

 

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