TITLE

Voice

AUTHOR(S)
Lee, Shelley A.
PUB. DATE
November 2003
SOURCE
Journal of Financial Planning;Nov2003, Vol. 16 Issue 11, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents an interview with Peter Francese, co-founder of the National Planning Data Corp. and publisher of the American Demographics magazine, regarding the early days and early adopters of demographics, and its trends and importance. The readers of the American Demographics are an eclectic group. The magazine started with a steep subscription fee for 1979, $30 for ten issues, but the universal reaction from those who read it was that it was cheap at twice the price. Readers range from presidents of corporations to presidents of colleges and universities and a lot of people in between. Data, information, knowledge and insight make up the whole spectrum and the magazine tried to move along that spectrum so that it can go closer to give true insight into what was going on with consumers. The magazine also looks into consumption data. For Francese, the participation of women in the workplace is the most significant seminal event that have profoundly changed business and society. Second is the intense fragmentation of society. Financial services and financial planning can use demographics and insight on trends. There are three kinds of information that they need. The first is demographics and geography. Second is that they have to understand their psychographics. Third, they have to understand their media preferences.
ACCESSION #
11272550

 

Related Articles

  • Planners dispute worth of magazine's rating system. LaFauci, Maria J. // Financial Planning;Nov97, Vol. 27 Issue 11, p55 

    Discusses `Worth' magazine's decision to revise its rating system for determining the top financial advisers in the United States. Financial planning community's criticism of fee-only planners' prominence in the magazine's annual list of top advisers; Reevaluation of planners on the 1996 list.

  • Computer eases demographic analysis.  // Marketing News;8/15/86, Vol. 20 Issue 17, p16 

    The article reports on computerized demographic analysis, a systematic approach which uses computer modeling and census data to simplify demographic analyses. According to Mark A. McAvoy, account representative for National Planning Data Corp., marketing analysis must associate demographics with...

  • Marketing Briefs.  // Marketing News;12/7/1984, Vol. 18 Issue 25, p4 

    The article deals with the development of the "Yellow Pages Data System," a demographic and analytical marketing system for yellow pages advertising and research from the National Planning Data Corp. The database contained information on demographic estimates from the period 1970 and 1980. The...

  • Users to pay census bureau for '80 data Zip breakdown.  // Marketing News;4/16/1982, Vol. 15 Issue 21, p16 

    The article reports that a consortium of data users will pay the U.S. Census Bureau $250,000 to tabulate 1980 census data according to Zip code areas. The National Planning Data Corp. will pay the money in return for the breakdown. The report will contain general population characteristics,...

  • Reader Spotcheck.  // Journal of Financial Planning;Jul2000, Vol. 13 Issue 7, p29 

    Presents the results of a survey conducted by the `Journal of Financial Planning' among financial planners in the United States. Percentage of planners who have been hired to provide financial education for an employer; Knowledge level of planners in real estate issues; Confidence in the...

  • Making It, Keeping It. Hertzberg, Robert // Financial Planning;Mar2005, Vol. 35 Issue 3, p16 

    Deals with issues and events related to the financial planning industry in the U.S. Advantages and challenges facing financial advisers for having a high-profile client; Anniversary of the foundation of the "Financial Planning" magazine.

  • How to get demographic data from readers. Love, Barbara // Folio: The Magazine for Magazine Management;4/15/95, Vol. 24 Issue 7, p9 

    Provides tips for magazine circulators on obtaining better demographic information from readers. Asking of information with invoice or acknowledgement form; Use of a premium or incentive; Hints to readers of missing a special opportunity upon failure to provide information.

  • List activity. R.M. // Folio: The Magazine for Magazine Management;9/15/95, Vol. 24 Issue 15, p43 

    Features the magazines `Bit and Bridle' and `Underhood Service.' Features; Readers demographics; Publishers; Contact information.

  • PUBLISHER'S LETTER. Lynch, Mark E. // On Wall Street; 

    The author reflects on survey results concerning financial advisors. An annual reader survey conducted by the periodical "On Wall Street" through Lodestar Research found that a large majority of the periodical's readers are employee advisors and are employed at a wirehouse or regional...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics