Elektra mixes it up on CD marketing strategy

Gallo, Phil
October 2003
Daily Variety;10/29/2003, Vol. 281 Issue 18, p9
Trade Publication
Reports on the marketing strategy of Elektra Records to promote the music recording of Fabolous in the U.S. Demonstration of the Personal Computer Disc Jockey software with the album; Efforts to enhance the value of compact discs by including digital video discs of videos and offering online access to unreleased recordings; Development of the Mixable compact disc by Visionic Inc.


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