ITV's finances lifted by England's Rugby World Cup matches

Lee, Jeremy
October 2003
Campaign;10/17/2003, Issue 42, p3
Trade Publication
Optimism for an England victory in the Rugby World Cup Final is contributing to an increase in late money coming into the TV market. ITV, which is showing exclusive coverage of the tournament on ITV1, ITV2 and the ITV News Channel, has seen its revenue propped up by the event, which attracts predominantly young, upmarket male audiences. The biggest game of the tournament so far has been the coverage of England's first World Cup clash against Georgia last Sunday, which boosted ITV1 all-time average by 13 share points. Audiences for games featuring the other home nations are also contributing to a growth in ITV audience and revenue share.


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