TITLE

The Post-Industrial Bookshelf

AUTHOR(S)
Demick, Barbara
PUB. DATE
August 1979
SOURCE
New Republic;8/18/79, Vol. 181 Issue 7, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines the success of the book division of Time Inc. called Time-Life Books (TLB), which was officially inaugurated in 1961 on the principle of no-risk publishing. Time-Life books painstakingly tailored to suit the tastes, moods and buying habits of the public; Photographs of dummies of the book-to-be placed in brochures that are mailed out; Strategy of each Time-Life book being part of a series where a buyer of one book will automatically receive another book every two months where he or she has 10 days to decide whether to pay for the book or send it back; Use of the method of public opinion polling.
ACCESSION #
11269580

 

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