Vendors Can Make a Difference

Ganeshram, Ramin
October 2003
CRM Magazine;Oct2003, Vol. 7 Issue 10, p58
Trade Publication
Shares the experiences of consulting company Parente Randolph in adopting a customer relationship management (CRM) solution from Interface Software. Efforts of Parente in selecting a system; Reason behind the decision of Parente to adopt InterAction from Interface; Features of the CRM solution.


Related Articles

  • Making CRM work for you. Kidman, Angus // Australian PC User;Jan2007, Vol. 19 Issue 1, p92 

    The author explains the benefits that can be obtained by businesses from using customer relationship management (CRM) software. He asserts that an effective CRM system offers many benefits such as keeping track of all the dealings with customers which can make it easier to generate new sales, as...

  • Le customer relationship management : une source d'innovation? Le cas de la banque Société Générale. Billé, Jérôme; Soparnot, Richard // Revue des Sciences de Gestion;ene/feb2006, Issue 217, p101 

    The 90s witnessed the en masse appearance of CRM projects (Customer Relationship Management). A third of companies with over 500 employees opted for CRM software. The reasons for adopting this method are often linked to gaining a better understanding of customers. In this article, we have...

  • CRM Implementation in a Software Services firm: a Case Study Analysis. Sundar, Pradeep Kootelu; Narasimha Murthy, H. N.; Yadapadithaya, P. S. // European Journal of Business & Management;2012, Vol. 4 Issue 20, p37 

    This study is undertaken to gain better understanding of CRM implementation in software service companies. The literature on CRM gives the impression of being inconsistent. The objective is to uncover the process of CRM implementation. A case study involving a Bangalore based software service...

  • Maintenance games. Foster, Ed // InfoWorld;2/4/2002, Vol. 24 Issue 5, p65 

    Relates some stories about problems encountered with the maintenance policies of different companies. Concern about lapsed pattern of deciding the customer's maintenance; Likely result of software companies' increasingly push for subscription licensing.

  • Behind the news. Peppers, Don // Director;Nov2002, Vol. 56 Issue 4, p19 

    Focuses on the misappropriation of customer relationship management (CRM) by software and system developers. Claim of Don Peppers, originator of the CRM; Emphasis on the basis of the CRM; Focus of the companies on the business approach of the service; Need for the improvement of the CRM service...

  • PeopleSoft Branches Into Telecom Profit. Stump, Matt // Multichannel News;7/7/2003, Vol. 24 Issue 27, p19 

    Reports on the launch of a customer profitability-management solution by software company PeopleSoft Inc. Reason provided by company's vice president for communications and industry strategy Daniel Kenyon behind development of the software; Facilities provided by the software to cable...

  • Using software to understand consumers. Evans, Gary // Furniture/Today;5/28/2007, Vol. 31 Issue 37, p62 

    The article discusses how software firms are helping furniture retailers understand their customers in the U.S. Retail technology providers are developing software that captures more information about consumers and makes data readily available to salespeople. ProfitSystems' customer care center...

  • Here's looking at you. Doke, DeeDee // Travel Weekly: The Choice of Travel Professionals;7/16/2004, Issue 1727, p52 

    Employers are starting to use increasingly sophisticated monitoring tools to ensure employees steer clear of pornographic websites, that they deliver helpful customer service on the phone and that no-one passes on sensitive information while on the job. Just as customer relationship management...

  • CONNECTING IN PHILLY. Bailor, Coreen // CRM Magazine;Feb2006, Vol. 10 Issue 2, p13 

    Focuses on the selection by accounting firm Parente Randolph (PR) of Interface Software's InterAction, a customer relationship management (CRM) system designed specifically for professional services firms. Considerations of PR in choosing the system; Importance of a proper CRM system, according...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics