TITLE

STRATEGIC PLANNING: A PRACTICAL PRIMER FOR NOT-FOR-PROFIT ORGANIZATIONS

AUTHOR(S)
Brockmann, Erich N.; Lacho, Kenneth J.
PUB. DATE
April 2015
SOURCE
Allied Academies International Conference: Proceedings of the Ac;Spring2015, Vol. 21 Issue 1, p4
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
Strategic planning's acceptance is generally accepted at For Profit (FP) organizations while the Not for Profit (NFP) organizations are overlooked. However, the two types of organizations are not that different when it comes to the strategic planning process; oftentimes it's simply a matter of semantics or different labels. For instance, FP organizations have customers, NFP organizations have donors. Regardless of an organization's type, FP or NFP, each can benefit from the strategic planning process. This article illustrates the strategic process at a NFP organization. It walks leadership through the strategic management planning process using a fictional chamber of commerce. The various tasks in the strategic process (mission, vision, internal analysis, external analysis) are illustrated with examples from a typical chamber of commerce. The examples show how the strategic management tasks are interrelated and ultimately lead to a philosophical approach to managing a NFP organization.
ACCESSION #
112664174

 

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