Overstock.com branching out

Lillo, Andrea
October 2003
Home Textiles Today;10/27/2003, Vol. 25 Issue 9, p4
Trade Publication
Overstock.com is planning to expand its customer base with its first national marketing campaign in 2003, four years after its inception. The company has transitioned from selling closeouts and its namesake overtocks exclusively to retailing regularly programmed open stock. The company is expecting total sales of $300 million in 2003, 20 percent of which comes from home textiles. The company has increased its development efforts to meet the demand of the continued growth of its home textiles business. The planned national campaign is dubbed 'The Big O,' which is aimed to familiarize customers with its selections and values. The campaign started in August 2003 and will last until the end of 2003.


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