TITLE

Retailers With A Future

AUTHOR(S)
Berry, Leonard L.
PUB. DATE
April 1996
SOURCE
Marketing Management;Spring96, Vol. 5 Issue 1, p38
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Retail failure rates are high with no relief expected. Yet, despite hypercompetition in many markets, some retailers are performing well. What they have in common is compelling value for customers created through a bundle of benefits that outweighs shopping burdens. Retailers who offer a dominant merchandise assortment, fair prices, respect for customers, time and energy savings, and fun can engender the type of loyalty that secures their future. INSETS: Common Customer Service Complaints;Customer Respect Checklist;Customer Respect Checklist.
ACCESSION #
11254732

 

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