Marketing Briefs

April 1996
Marketing Management;Spring96, Vol. 5 Issue 1, p6
The article presents news briefs on marketing as of April 1996. EDS, Cisco Systems, Hewlett-Packard, Auspex Systems, Hitachi Data Systems, and Novell have been singled out as Best Practice Companies in services marketing by the Information Technology Services Marketing Association in Lexington, Massachusetts. The combined sales of off-pricers, factory outlets, and closeout merchants grew from $50 billion to $104.6 billion from 1991 to 1995, for a compound annual growth of 20.3%, according to the report The Value of Retailing Market. The Visual MATRIX source code package from Nevada City, California-based Market Power Inc. allows companies to develop customer sales automation systems providing full-featured contact management, opportunity management, sales forecasting, and data synchronization.


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