TITLE

KEEPING IT SIMPLE

AUTHOR(S)
McManus, John P.
PUB. DATE
November 2003
SOURCE
American Demographics;Nov2003, Vol. 25 Issue 9, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Offers views on reaching various market groups. Key factor in reaching the Hispanic market in the U.S., according to Dolores Kunda, president of advertising agency Leo Burnett's Lapiz Hispanic marketing division; Outcome of the debates about the need for country-of-origin specific marketing.
ACCESSION #
11234149

 

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