Rx for supermarkets

Tarnowski, Joseph
October 2003
Progressive Grocer;10/15/2003, Vol. 82 Issue 15, p51
Trade Publication
Provides information on a survey conducted by ACNielsen which revealed the advantage of attracting prescription customers to grocers. Features which consumers viewed as important at the pharmacy; Reasons for customers to switch to another pharmacy; Strategies recommended to grocers regarding their pharmacy business. INSET: Rx for the pharmacy.


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