TITLE

The ABCs of produce

AUTHOR(S)
Richter, Henry
PUB. DATE
October 2003
SOURCE
Progressive Grocer;10/15/2003, Vol. 82 Issue 15, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the role of grocers and retailers in marketing fresh produce as a healthy option for children. Target groups when merchandising fruits and vegetables; Health advantages that retailers can highlight to encourage produce sales; Advertising strategies that they can use to promote the products.
ACCESSION #
11216465

 

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