TITLE

Batter up

AUTHOR(S)
Turcsik, Richard
PUB. DATE
October 2003
SOURCE
Progressive Grocer;10/15/2003, Vol. 82 Issue 15, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the strategies employed by baking mixes manufacturers to boost the sales of its products. Target market of Multifoods Corp. for its product offerings; Significance of product improvements to the industry; Efforts of Duncan Hines to maintain its leadership status in the business.
ACCESSION #
11216458

 

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