Batter up

Turcsik, Richard
October 2003
Progressive Grocer;10/15/2003, Vol. 82 Issue 15, p37
Trade Publication
Looks at the strategies employed by baking mixes manufacturers to boost the sales of its products. Target market of Multifoods Corp. for its product offerings; Significance of product improvements to the industry; Efforts of Duncan Hines to maintain its leadership status in the business.


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