TITLE

THE BIGGEST MARKET BUZZ: FAIR TRADE COFFEE

AUTHOR(S)
Weisberg, Karen
PUB. DATE
October 2003
SOURCE
FoodService Director;10/15/2003, Vol. 16 Issue 10, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of Procter & Gamble (P&G) to market Fair Trade Certified coffee products through Millstone, its specialty coffee division. Benefit of the decision for small-scale coffee farmers; Plans of P&G for building consumer demand for Fair Trade Certified coffee; Information on agreements made by the company with food service contractors regarding the coffee products.
ACCESSION #
11216294

 

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