Chase, James
January 2016
Medical Marketing & Media;Jan2016, Vol. 51 Issue 1, p42
Trade Publication
The article focuses on the insights from Trish Nettleship, director multichannel marketing at biopharmaceutical company UCB and Chris Iafolla, head of digital and social strategy at Ventiv Health Public Relations (PR), regarding the aspects of the relationship between pharmaceutical industry and technology particularly social networking site Facebook. Topics include the consumers product engagement through online, earning customers' trust, and branding through social media.


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