Dealing the Hits

Diaz, Ann-Christine
October 2003
CREATIVITY;Oct2003, Vol. 11 Issue 9, p36
Trade Publication
The article focuses on the plan adopted by creative professionals to promote an artist's music album "Desert Rose." The team of professionals struck up a deal with Jaguar to do a kind of musical product placement. The music album was placed into a music video-influenced Jaguar spot of the same title. The artist waived his customary licensing fee in exchange for a certain number of ad runs and a mention of his album in the spot.


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