TITLE

Dealing the Hits

AUTHOR(S)
Diaz, Ann-Christine
PUB. DATE
October 2003
SOURCE
CREATIVITY;Oct2003, Vol. 11 Issue 9, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the plan adopted by creative professionals to promote an artist's music album "Desert Rose." The team of professionals struck up a deal with Jaguar to do a kind of musical product placement. The music album was placed into a music video-influenced Jaguar spot of the same title. The artist waived his customary licensing fee in exchange for a certain number of ad runs and a mention of his album in the spot.
ACCESSION #
11208230

 

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