Content rating and labelling in the main Spanish televisions

Ortiz-Sobrino, M. A.; Fuente-Cobo, C.; Martínez-Otero, J. M.
January 2015
Revista Latina de Comunicación Social;2015, Issue 70, p468
Academic Journal
Introduction: This article examines the way Spanish television channels rate and label their programmes, and whether they comply with the requirements established by the Self-regulation Code on Television Contents and Childhood. It also analyses the opinion of a panel of experts on the problems faced by television operators to interpret the rating and labelling criteria established by the aforementioned Code. Method: The study is based on the case study method, which is complemented with a Delphi survey and interviews with a group of experts. Results: Although all Spanish television channels provide rating information on the TV screen, some of them do not offer this information in their EPG, websites, and broadcast teletext. There are also difficulties to interpret the rating and labelling criteria recommended by the code. Discussion and Conclusions: It is urgent to reflect on the guiding criteria of the Code in order to improve the rating information provided to users and the control over online audiovisual contents.


Related Articles

  • Internet Doesn't Ad Up. GRASER, MARC // Variety;2/17/2015, Vol. 327 Issue 3, p30 

    The article discusses Cabletelevision Advertising Bureau's research which showed that majority of viewers continue to watch advertisement-supported programming on television (TV) in 2014 despite the popularity of online channels.

  • Showtime expands kudo streaming. Levine, Stuart // Daily Variety;10/8/2009, Vol. 305 Issue 4, p2 

    The article reports that Showtime Networks Inc. has made its programs available online to various guilds for voting purposes. It notes that through this initiative, which began on September 1, 2009, Showtime was able to cut back on the cost of screeners and potential voters. Richard Licata of...

  • Web series still struggle to hold on to audiences. Learmonth, Michael // Advertising Age;1/26/2009, Vol. 80 Issue 3, p6 

    The article examines the Internet television programs known as Webisodes. These serial programs have faced extreme difficulties in maintaining audiences after their initial appearances on the Internet. This poses a serious financial difficulty, since the ability to maintain an audience is the...

  • Channel 9's zero hour. Flamm, Matthew // Crain's New York Business;11/20/2006, Vol. 22 Issue 47, p3 

    The article states that My9, the flagship of Fox Television Stations Inc.'s new MyNetwork venture, has fallen to eighth place in the New York market, trailing even Telefutura on channel 68. MyNetwork's prime time, which consists of two hours of back-to-back serial dramas, has lost roughly...

  • Viacom, Inc. SWOT Analysis.  // Viacom, Inc. SWOT Analysis;Oct2013, p1 

    The article presents a profile of Viacom Inc. Overview of the company is presented. Information on opportunities for the company from growing mobile video and social media market is provided. Information is also provided on positive trends in television advertising. Weaknesses of the company are...

  • 'You can't sell what you can't measure' Littleton, Cynthia // Variety;8/24/2009, Vol. 416 Issue 2, p1 

    In this article the author examines U.S. attempts to improve the process of rating television programs and to assess the degree of viewership. At issue is the wide-spread practice of viewing highlights of television program on the Internet and the ability to gauge the size of the online viewing...

  • Nielsen Recount Unlikely To Affect Ad Dollars. Lafayette, Jon // Broadcasting & Cable;10/20/2014, Vol. 143 Issue 38, p12 

    The article discusses the impact of information and measurement company Nielsen's recalculation of its ratings following a software error on its reputation. Topics discussed include Nielsen's disclosure that a defective software incorrectly attributed some view of broadcast and syndicated shows...

  • This test gets under your skin. Lowry, Brian // Variety;10/5/2009, Vol. 416 Issue 8, p20 

    The article focuses on Innerscope Research, a marketing research company which uses biometric research to measure audience reactions to mass media. The company's clients include the broadcast and cable television companies Fox Broadcasting, NBC Television Network, and Discovery Communications,...

  • The Hustle. Steinberg, Brian // Variety;4/15/2014 Supplement, p4 

    The article examines the television advertising upfront advanced sales period for 2014 and television broadcasting finance. Flat sales of advertising by broadcast television networks from 2004-2013 are considered, and attributed to factors including increased competition from cable television,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics