TITLE

Study Finds Portuguese Shoppers Are Promotion Dependent

PUB. DATE
December 2015
SOURCE
Checkout;Dec2015, Vol. 41 Issue 12, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that according to a study conducted by IPAM - Marketing School for Business, most of the Portuguese shoppers rely on promotion strategy for cheaper shopping and most discount vouchers are used on food, hygiene and cleaning products by these consumers.
ACCESSION #
111986544

 

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