Seeing red...or blue, or green

October 2003
NZ Marketing Magazine;Oct2003, Vol. 22 Issue 9, Special Section p3
Discusses the significance of colors in the design and identification of brand names and business logos. Views of creative director Leigh Snedden on the influence of color on the marketing of a product; Tendency for colors to dominate in specific areas; Impact of colors on consumer perceptions.


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