TITLE

Seeing red...or blue, or green

PUB. DATE
October 2003
SOURCE
NZ Marketing Magazine;Oct2003, Vol. 22 Issue 9, Special Section p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the significance of colors in the design and identification of brand names and business logos. Views of creative director Leigh Snedden on the influence of color on the marketing of a product; Tendency for colors to dominate in specific areas; Impact of colors on consumer perceptions.
ACCESSION #
11185658

 

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