TITLE

Avon Calls on Licensing

AUTHOR(S)
Andreoli, Teresa
PUB. DATE
October 2003
SOURCE
License!;Oct2003, Vol. 6 Issue 9, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the percentage of Avon's non-beauty sales that is made up of licensed goods. Executive Sally Haigh Alex's description of how licensing is a growing opportunity for Avon; Joint venture with Nickelodeon in 2003; Sports licensors that Avon has collaborated with; Launch of a fine gift and collectible program in the fourth quarter of 2003. INSET: Snap Shot.
ACCESSION #
11167966

 

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