Captain Underpants Reaches Reluctant Readers for Scholastic

October 2003
Book Publishing Report;10/20/2003, Vol. 28 Issue 40, p1
Trade Publication
Reports on the success of the book series 'Captain Underpants,' by David Pilkey and its ranking in 'The New York Times' children's paperback bestseller list in the U.S. Title series of the book saga; Statement from the author about the concept of the book; Number of printed copies of the book. INSET: MARKETING CAPTAIN UNDERPANTS: HOW SCHOLASTIC DID IT.


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