TITLE

Building a virtual community

PUB. DATE
September 1998
SOURCE
Progressive Grocer;Sep98, Vol. 77 Issue 9, p93
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Cites the important elements that will lure consumers to make purchases using the Internet. Ease of shopping; Customer-satisfaction programs; Unique product selection; Quality information; Consideration of consumer feedbacks; Delivery logistics; On-line retailers that stand out the Internet. INSET: Overcoming the non-foods hurdles..
ACCESSION #
1116375

 

Related Articles

  • It Ain't Easy to Breathe Easy. Lewis, Herschell Gordon // Direct;8/1/2005, Vol. 17 Issue 10, p70 

    Presents an article about complaints against online marketing. Personal information asked by the Web site of a retailer; Conversation with a customer service representative; Suggestions for online marketers.

  • ONLINE/OFFLINE SYNERGY. Wadehra, Anurag // Chief Marketer (Penton Media, Inc.);Jun/Jul2012, Vol. 3 Issue 9, p26 

    The article offers information on how retailers can successfully use web data in marketing. It states that electronic commerce (ecommerce) data offers more timely and relevant popularity indicators from the process of online research. It suggests that website personalization is helpful in the...

  • 4 factors could sway holiday ecommerce. Kramer, Patience // Value Retail News;Nov2014, Vol. 31 Issue 9, p26 

    The article reports on factors that will impact online and offline holiday shopping in the U.S. in 2014. These factors include decline in real income, increased use of mobile devices, new technologies such as beacons and visual search, and overstock and fulfillment issues. Topics include...

  • CPG Companies Can Be Multichannel.  // SupplyChainBrain;Jan/Feb2015, Vol. 19 Issue 1, p20 

    The article explains consumer packaged goods (CPG) companies and their potential to be multichannel in their retail operations. Topics covered include CPG companies are being known for using their internet capabilities to boost customer experience and pursue product and company visibility, the...

  • Proceed to checkout or log out? Croft, Martin // Marketing Week;5/24/2007, Vol. 30 Issue 21, p43 

    The article reports on the development of electronic commerce in response to the increasing demand for online retail in Great Britain. E-commerce is recognized as an innovative approach for fast-moving online channeling of retail services. The report suggests that e-commerce sites must develop...

  • RETAILER REPUTATION AND ONLINE PRICING STRATEGY. Wenhong Luo; Chung, Q. B. // Journal of Computer Information Systems;Summer2010, Vol. 50 Issue 4, p50 

    This study investigates whether online retailer reputation can influence their pricing strategy and thus provide an explanation for online price dispersion. Online comparison shopping services, such as BizRate.com, not only aggregate price information but also collect and publish consumer...

  • E-tailers fail on flexibility of deliveries.  // Marketing Week;2/3/2005, Vol. 28 Issue 5, p15 

    Reports on the failure of online retailers to offer customers flexible delivery options in Great Britain. Percentage of retailers that allow customers to specify a day for delivery; Detection of the inability of retailers to provide consumers with any delivery information at all before consumers...

  • Is your e-commerce site losing customers? Mitchell, Lori // InfoWorld;12/11/2000, Vol. 22 Issue 50, p54 

    Reports on the tools and services that will optimize an e-business' customer entry points. Tools that help track customer behavior; Information on Insight Express' online market research services; Insight on IntraPromote's Internet marketing services.

  • Customer Experience on the Web. Wyner, Gordon A. // Marketing Management;Winter2000, Vol. 9 Issue 4, p6 

    Compares the difference of customers' experience on the Web and from traditional offline purchase. Challenges faced in Internet marketing; Price difference of online and offline selling; Key elements that are lacking on Web purchasing; How marketers resolve the problem that Internet provides;...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics