TITLE

Customer leverage

AUTHOR(S)
Britt, Frank F.
PUB. DATE
September 1998
SOURCE
Progressive Grocer;Sep98, Vol. 77 Issue 9, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains the application of solution killer strategy to create total customer satisfaction by understanding the lifetime-customer value. Focus on achieving results for the customer; Notion of shedding traditional customer groups and product lines in order to focus in specific group; Pull-based customer-relationship management model.
ACCESSION #
1116368

 

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