TITLE

Going mainstream

AUTHOR(S)
Adams, Doug
PUB. DATE
September 1998
SOURCE
Progressive Grocer;Sep98, Vol. 77 Issue 9, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the growing popularity of scan-based trading (SBT), a method of distribution in which the manufacturer owns the product inventory until purchased by the consumer. Introduction of SBT by direct-store-delivery (DSD) companies; Concern about the feasibility of SBT; Use of SBT as a core part of some companies' value propositions to retailers.
ACCESSION #
1116367

 

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