The risk of no innovation

Mitchell, Alan
October 2003
Brand Strategy;Oct2003, Issue 176, p40
Trade Publication
Focuses on the pressure felt by companies to invest in innovations to sustain their competitive advantage. Risk of innovations; Effects of competition on the companies; Barriers to innovation at the business model level.


Related Articles

  • Gap Year. Wood, Charles // Money Marketing;2/25/2010, p48 

    The article discusses the significance and complexity of income protection to investment advisors and consumers. It mentions that the complexity of income protection sector is driven by the range of options in product innovation such as the differing definitions of incapacity and the validity of...

  • The Four Levels of Innovation. Miner, Kris // Graziadio Business Review;Oct2010, Vol. 13 Issue 4, p1 

    The article focuses on the four levels of innovations that help business executives and management in developing new products and services. It mentions that the first level of innovations stresses minimal changes to existing products, low risk, and low amount of new investment. It relates that...

  • The dynamics of product and process innovation. Hill, Christopher T.; Utterback, James M. // Management Review;Jan80, Vol. 69 Issue 1, p14 

    Focuses on the dynamics of product and process innovation in the U.S. Risks of innovation; Role of the government in supplying the resources for innovation; Steps of the government to encourage innovation of businesses.

  • DEVELOPMENT AND INNOVATION IN CARDIOVASCULAR MEDICINE. SHERIDAN, DESMOND // International Journal of Innovation Management;Jun2007, Vol. 11 Issue 2, p245 

    The last century has witnessed groundbreaking advances in clinical medicine across the entire diagnostic and therapeutic range, but inequities in access to these advances and innovations continue to be a major challenge to our societies. Innovations are often initiated by "eureka" moments of...

  • e-Nough Alread-e with the Relentless e-Hype. McGrath, Tom // American Banker;3/6/2000 Supplement, Vol. 165, p23A 

    Casts doubts on the innovations represented by the Internet. Differences between Amazon.com Inc. chief executive officer Jeff Bezo's brand management strategy and traditional retailers; Customer relation management; Consultants' motive in inventing their own vocabulary.

  • Succeeding in a crowded marketplace. Loecke, John // Prepared Foods;Aug94, Vol. 163 Issue 9, p13 

    Discusses the need for innovations in product development for businesses to remain competitive. Manufacturer and retailer cooperation for marketing; Use of cross-functional teams; Concept of co-branding; New product case histories.

  • Preparing products for the next stage of the web revolution. Davies, Russell // Campaign;11/19/2010, Issue 46, p23 

    In this article, the author discusses the management of products for another stage of Internet innovations.

  • BMW spends out more at Swindon Pressings to meet demand for Mini.  // Professional Engineering;11/24/2004, Vol. 17 Issue 20, p6 

    The article reports that Bayerische Motoren Werke AG (BMW) is to make another multi-million pound investment to further integrate its Swindon pressings piant with its Mini production lines at Cowley, Oxford. Earlier this year BMW announced a 40 million pound plan for Swindon to refurbish and...

  • MAXIMIZING PRODUCTIVITY IN PRODUCT INNOVATION. Cooper, Robert G.; Edgett, Scott J. // Research Technology Management;Mar/Apr2008, Vol. 51 Issue 2, p47 

    OVERVIEW: Recent evidence suggests that productivity in new product development (NPD) is declining; that is, we are seeing less output (measured in terms of impact on the business) for the same relative spending level. This article outlines seven practices or principles which, according to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics