TITLE

The risk of no innovation

AUTHOR(S)
Mitchell, Alan
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the pressure felt by companies to invest in innovations to sustain their competitive advantage. Risk of innovations; Effects of competition on the companies; Barriers to innovation at the business model level.
ACCESSION #
11154004

 

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