TITLE

LAST WORD

PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports marketing developments in Great Britain as of October 2003. Lawsuit filed by the Recording Industry Association of America to a girl for downloading a nursery rhyme from the Internet; Closure of Microsoft's MSN chatrooms to prevent pedophile abuse; Criticism of the advertising campaign used by Procter and Gamble Co. for its product, Flash.
ACCESSION #
11154001

 

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