TITLE

APPOINTMENTS

PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports appointments of several marketing executives in Great Britain as of October 2003. Selection of John Hawkes as senior vice president of McDonald; Promotion of James Condon as head for marketing in George; Recruitment of Mark Johnson as marketing director of the Boots.
ACCESSION #
11153981

 

Related Articles

  • Clothing brand George picks marketing chief. Wilkinson, Amanda // Marketing Week;9/4/2003, Vol. 26 Issue 36, p6 

    Reports on the recruitment of James Condon as marketing executive if the clothing brand George in Great Britain. Replacement of marketing director Claire Bulman; Launch of promotional campaigns; Establishment of test-market George outlets.

  • where are they now?  // Grocer;1/26/2013, p58 

    The article features Great Britain-based Mecca Bingo brand marketing director James Condon, who also worked in the grocery market in the country, particularly on the supermarket chains, Asda, Tesco and Morrisons.

  • McDonald's beefs up Euro role. Charles, Gemma // Marketing Week;1/10/2002, Vol. 25 Issue 2, p5 

    Reports on the promotion of John Hawkes to European group marketing officer at McDonald's. Previous positions in the company; Job responsibilities; McDonald's search for an individual to replace its head of marketing Frank Stanton.

  • Top McDonald's marketer retires.  // Marketing (00253650);10/6/2004, p3 

    The article focuses on John Hawkes, McDonald's Corp. chief marketing officer for Great Britain, who is to retire after 21 years at the company. Hawkes will step down in January, but will continue to work with the marketing department on brand issues in a consultancy capacity. The decision leaves...

  • Burger meister. Barnes, Rachel // Marketing (00253650);6/16/2004, p26 

    John Hawkes, the top Great Britain marketer at McDonald's Corp., claims to be best mates with his brand. Nevertheless Hawkes, a McDonald's "lifer," vigorously defends his "friend." Hawkes, 52, says he eats here everyday and will also pop into McDonald's most weekends. Hawkes is the embodiment of...

  • Masterfoods chief to take on Boots retail. Parry, Caroline // Marketing Week;9/25/2003, Vol. 26 Issue 39, p5 

    Reports on the recruitment of Mark Johnson as marketing director of Boots Retail International in Great Britain. Resignation of Johnson from Masterfoods; Career history of Johnson; Initiation of promotional strategy.

  • Boots retail marketing chief in return to Masterfoods. Wilkinson, Amanda // Marketing Week;11/27/2003, Vol. 26 Issue 48, p5 

    Reports that Boots retail marketing director Mark Johnson has returned to his previous post at Masterfoods as the marketing director for flagship brands Pedigree and Whiskas. Appointment of Johnson by former strategic marketing director Ann Francke; Work relation of Johnson to Francke.

  • McDonald's nets Coke marketer.  // Marketing (00253650);5/19/2004, p2 

    McDonald's Corp. has overhauled its British marketing department with the appointment of Coca-Cola Co.'s marketer Richard Robinson. The fast-food giant has split the position of head of national marketing, which will be held by Michael Scott until his departure in April, into adult and family...

  • McDonald's axes Salad Plus icons.  // Marketing (00253650);6/16/2004, p2 

    McDonald's Corp.'s chief marketer John Hawkes has defended the fast-food chain's latest ads, but said he would not develop characters from Salads Plus ads. Although the campaign had created "off the scale" awareness of the salad range, the characters, "Impatient Sophie," "Sensible Charlotte" and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics