TITLE

Brand & deliver

AUTHOR(S)
Hemsley, Steve
PUB. DATE
September 1998
SOURCE
Cabinet Maker;09/11/98, Issue 5105, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Part I. Focuses on the effort of British furniture manufacturers to return to brand advertising. Achievement of better links to furniture retailers; Inclusion of direct-mail, press advertising and co-operative promotions with furniture shops; Importance for manufacturers to choose the media and the message conveyed in any advertising. INSET: Campaign value.
ACCESSION #
1115275

 

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