Nestlé and Mars on a break

Duffus, Anna
October 2003
Brand Strategy;Oct2003, Issue 176, p34
Trade Publication
Discusses the case between Mars and Nestlé SA over the slogan 'Have a Break.' Registration of the slogan and the name KitKat as trademarks of Nestle; Judgments on the issue of inherent distinctiveness; Decision of the case.


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