TITLE

Nestlé and Mars on a break

AUTHOR(S)
Duffus, Anna
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the case between Mars and Nestlé SA over the slogan 'Have a Break.' Registration of the slogan and the name KitKat as trademarks of Nestle; Judgments on the issue of inherent distinctiveness; Decision of the case.
ACCESSION #
11152717

 

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