TITLE

The customer service myth

AUTHOR(S)
Abram, John; Hawkes, Paul
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance for marketers to listen to customers and staff to gain insights on how to conduct business. Return of investment from listening to customers; Failure of some managers for listening and talking to customers; Steps to gain real customer insight.
ACCESSION #
11152714

 

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