TITLE

Sponsorship with a strategy

AUTHOR(S)
Gault, Nic
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents steps to ensure the inclusion of sponsorship in product marketing. Value of the investment; Range of marketing channels; Need for requisite budget for the campaign.
ACCESSION #
11152711

 

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