TITLE

Revolutionary branding

AUTHOR(S)
Samoylov, Konstantine
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the challenges facing local premium brands in Russia. Emergence of local premium brands during 1998; Competition of local premium brand with price-positioned international brands and the price-positioned mainstream brands; Target consumer for the international and premium local brands; Assessment of the quality credentials of Russian brands.
ACCESSION #
11152707

 

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