TITLE

Building intangible equity

AUTHOR(S)
Hutton, Peter
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the development of corporate culture for outstanding business performance. Importance of internal culture to deliver brand values; Measure of brand energy; Recognition of business equity residing in intangible assets.
ACCESSION #
11152705

 

Related Articles

  • El capital social organizacional de la pequeña empresa innovadora. Un ensayo de medición en las ciudades de Cali y Medellín. Román Castillo, Ruth Esperanza; Gómez Mejía, Alina; Smida, Alí // Estudios Gerenciales;jul-sep2013, Vol. 29 Issue 128, p356 

    This paper applies the concept of social capital in organizations. A tool for measuring the cultural aspects of this intangible capital is proposed using a Likert-type scale. A questionnaire was applied to a sample of small enterprises with an innovator profile in Cali and Medellin (Colombia)....

  • Voluntary disclosures of intangibles information by U.S.-listed Asian companies. Kumar, Gaurav // Journal of International Accounting, Auditing & Taxation;Dec2013, Vol. 22 Issue 2, p109 

    Abstract: This paper provides evidence on the voluntary disclosure of intangibles information for U.S.-listed Asian companies. The paper examines the following issues: (1) the effect of firm size, ownership concentration, proportion of foreign revenue, and leverage on voluntary disclosures of...

  • Evaluation of Knowledge-based Assets in the Modern Economy. Mitica, Pepi // Ovidius University Annals, Series Economic Sciences;2013, Vol. 13 Issue 2, p667 

    A great challenge of modern economy is the valuation of intangible assets and special knowledge asset. Emergence of the modern economy has been accompanied by plans doctrinal formulation of a series of distinctive concepts to justify the company's performance based on a relationship of cause and...

  • Making the Intangibl...Tangible. Crosby, Lawrence A.; Johnson, Sheree L. // Marketing Management;May/Jun2004, Vol. 13 Issue 3, p12 

    This article demonstrates that making an intangible asset tangible by valuing the asset is a critical step in strategically managing the asset. Brand loyalty is undeniably a corporate asset. Numerous studies indicate that an increase in customer loyalty can increase profitability. Investing...

  • Specificity of Corporate Value Creation in Different Types of Companies. Teplykh, Grigorii // Proceedings of the International Conference on Intellectual Capi;2013, p428 

    Intellectual capital is very heterogeneous so it's usual practice to divide it into some groups of more similar and homogeneous intellectual assets. It's widespread to distinguish human capital (knowledge, skills of employees etc.), structural capital (business-processes, innovations, corporate...

  • IN THE NAME OF...  // Public Relations Tactics;Nov2002, Vol. 9 Issue 11, p3 

    Reports on the percentage of surveyed companies in the United States that introduced another name for a product, service or company in the last two years ending 2002.

  • Will the real Sir Martin stand up?  // Marketing Week;7/4/2002, Vol. 25 Issue 27, p26 

    Discusses the trend toward changing business names. Impact on customers; Advantages and limitations.

  • CORPORATE NAME GAMES.  // Management Review;Oct87, Vol. 76 Issue 10, p8 

    Reports on the number of corporations in the United States that changed names. Reason behind corporations' decision to change names; Merged companies that adopted another name; Implication of name changes on firms' business strategies.

  • MULTINATIONAL CORPORATIONS' BUSINESS OPERATIONS IN THE KNOWLEDGE ERA. Bogavac-Cvetković, Nataša; Krivokapić, Žarko; Ilić, Bojan // Economic Themes;Dec2009, Vol. 47 Issue 4, p219 

    This paper deals with the specific features of multinational corporations' business operations in the conditions of the new economy. Having in mind the actual nature of the process that the developed countries are undergoing, the paper begins with an analysis of technological complexities and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics