TITLE

Fickle fun and games with kids

AUTHOR(S)
Woolfson, Richard C.
PUB. DATE
October 2003
SOURCE
Brand Strategy;Oct2003, Issue 176, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the inborn need of children to learn, discover, and investigate through play. Advantages of marketing toys for children; Psychological needs in terms of play; Brand loyalty in play. INSET: DEVELOPMENTAL MILESTONES.
ACCESSION #
11152697

 

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